Building a successful business should be based on two criteria: what you like and what the market wants. As an office owner, there are certain areas that are in demand that could help your business flourish. Research the current market trends and decide which products or services will give you an edge.In addition to market research, you should also assess your personal interests and make sure they align with the services or products you are selling. If you build a business based on what you love doing, you will be more likely to stay motivated and continue to grow your business. It’s important to create a balance between your interests and what is popular in the market, as this will enable you to create an effective business. By combining an understanding of the current market trends with your own interests, you will be able to create a successful business that you can be proud of.