Digital marketing is a form of advertising that utilizes the power of the internet to bring a business’s message to their target audience. With Digital marketing, businesses can create campaigns and promotions to build brand awareness, reach potential customers and drive sales. Digital marketing involves activities such as website design and management, content creation, search engine optimization (SEO), social media marketing, email, online advertising, and more. Digital marketing is an effective way to reach customers who are already searching for products and services online. It is also an affordable way to reach new customers that would have otherwise gone unnoticed.